The new Coach bag: Ergo

At last a Coach bag without that extra ten pounds of crazy brass hardware weighing it down. We've loved the style of Coach for years, but our little shoulders, or our habit of carrying everything in the world in our bag, kept us from ever getting one.
The company finally figured out that they're missing a target market, Bag Crazy Bag Ladies, and came out with a new line called "Ergo" which is short for ergonomic. Lightweight, soft, with clean lines, we're very tempted by these bags. They're still crazy expensive, but the Coach story has always been "you'll have it forever" so maybe that works for you. Prices and some pretty colors in the gallery.
When you check out the site, make sure to click on the awesome "Try this bag on" feature on the site. It shows you the scale of the bag on an average woman, both holding it in your hand and on your shoulder.



WTF? Toad bag? Don't you mean "tote bag?" This is crazy talk. 


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