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Devon Aoki teams up with Levi's


Add editorial star Devon Aoki to the list of models who have clothing lines coming out this year.

In addition to the two films, Devon's also going to be dropping a collection she created with Levi's.

Continue reading Devon Aoki teams up with Levi's

Damien Hirst x Warhol Factory x Levi's

warhol damien hirst party los angelesLast night I partied like the Warhol muse that I think I am at Fred Segal in Santa Monica. The event celebrated Fred Segal's new pop-up store, which exclusively carries the collection by Damien Hirst in collaboration with the Warhol Factory and Levi's.

The scene was not your typical fashion-event-going crowd; it was very (very) hipster -- lots of grungy boys and girls wearing hoodies, sneakers and jeans (which of course was fitting considering the collection was based on those pieces). DJ's were spinning, drinks were being mixed, and photographers were snapping away -- Warhol would have been proud.

The collection itself was pretty darn cool too! Amazing skull bedazzled jeans, skull printed short-shorts, tee shirts, and one of my favorite pieces were the shiny leather jackets. In fact, I liked the jacket so much that I got one of the hipsters to model it for me.

Check out the store at Fred Segal in Santa Monica on Broadway and 4th Street (420 Broadway).

StyleFoul: tight-legged overalls

Waiting room time, as everyone knows, is wasted time, so my thought is why not waste it in the most pleasant possible way? And by that I mean, reading the fashion mags I never allow myself to buy, like CosmoGirl or Good Housekeeping for instance. Well, in one issue of CosmoGirl, there was an interesting editorial fashion feature involving opposite-inspired outfits -- long and short, tight and baggy, colorful and neutral. You get the picture, right?

Anyway, one of the suggested outfits included a pair of Levi's overalls with legging-like trousers. Or really, I guess you could describe the piece as leggings with straps if you want to be precise. Needless to say, I found these pants to be utterly ridiculous and completely unflattering. Isn't bagginess the whole point of overalls in the first place? You wear them, you eat a huge meal and you spend the rest of the day not worrying about sucking in your stomach. But these overalls conceal nothing! In fact, they look like costumes for a dance-interpretation of Rodgers and Hammerstein's musical, "Oklahoma!"

Ergo, unless your name is "Curly" or "Judd Fry", please avoid these overalls...

Levi's jeans also going "green"

levi's jeansGodfather of denim, Levi's Jeans, is going green with a line called Levi's Eco, scheduled to launch in the US in November. The jeans are a response to increasing pressure from environmentalist groups.

The factory is in Hungary, so organic cotton will come from the nearest available source, Turkey. Other materials, like the coconut shell button on the waistband, will also come from Europe to cut down on transport and fuel. The dyes will be environmentally friendly, made from natural indigo, potato starch, mimosa flower, and Marseille soap. Even the label will be made from recycled cardboard.

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