Posts with tag jcpenneys

It's no secret that J.C. Penney wants to be like Macy's.

And since J.C. Penney can't tap celebrities like Usher, Mariah Carey, and Carlos Santana to promote its adult-centered store merchandise, they've aimed their targets at a more impressionable audience. That's right, people. We're talking about the bright young things.

Translation: The tweens, teens, and young adults alike.

When Issac Mizrahi teamed up with Target to create a budget-friendly line of trendy clothes, he started a revolution in the world of fashion. But the present king of affordable fashion can't hold court forever, especially with designer heavy-weights like Nicole Miller and Vera Wang also vying for mid-range market domination. After all, Nicole Miller now has an exclusive designer range, which is sold at J.C. Penney while Wang's line for Kohl's is set to launch in 2007.

Perhaps then this question is worth asking: Who do you think is next?

If I were in charge of operations over at Target or H&M (which I'm not!), I would be heavily courting both Michael Kors and Tim Gunn. With their Project Runway popularity, I can imagine that Gunn and Kors would cause the kind of consumer hysteria which would make Stella McCartney's H&M launch seem like no big deal.

Make it work, Tim!