We were watching 30 Rock the other night and realized that those crafty types at General Electric had stretched Earth Day into Earth Week. The nerve. We're okay with it though, because we live every day like it's Earth Day. We also live every week like it's Shark Week. Carpe Diem is not lost on us.

It's not lost on Loomstate, either. "Loomstate was founded as a casual brand dedicated to creating demand for certified organic cotton using socially and environmentally responsible methods of production."

Alchemy Goods has a simple mission: "Turning useless into useful." Hence the name. Alchemy is the process of transforming matter. It hit its peak of popularity in medieval times, the age, not the restaurant, when turning lead into gold was all the rage.

Alchemy Goods isn't as obsessed with gold as their forerunners, rather they strive to turn "something of lesser value into something of greater value." Sure, they're a business and like to rake in a bit of the green, but they're much more interested in producing it- green that is. The emphasis is on the ecological not the economical.

Seattle based Kate Quinn Organics, previously known as Earth Organic Baby Basics, is a parent's dream. That is assuming said parent wants "the softest, most natural materials" for their baby's comfort, and "the highest quality design and construction, and most importantly, the hope of a cleaner, kinder earth." If the parent wants all that, and you know that they do, then they can't go wrong with Kate Quinn.

The designs are created using "simple, elegant lines" and are available in nature-inspired hues to highlight the natural beauty of a child.

In honor of Earth Day, we present the top five celebrities who use their fame to help make the earth a better place to live.

Our number one: Leonardo DiCaprio

The Vanity Fair green issue cover model and hybrid driver created the Leonardo DiCaprio Foundation in 1998. He makes every effort to generate awareness of environmental issues, partnering with organizations that include Natural Resources Defense Council, Global Green USA, and the International Fund For Animal Welfare.

Check out the gallery to learn more about Leo's great efforts and see who else made our list of Eco Celebs.

We all know that a hat can make or break what would otherwise be a boring outfit. They can be the perfect accessory because they're so easy. Throw one on, cover up unwashed hair and add a little chic to your day to day wardrobe. Headbands will do the same. So, of course, since it's Earth Day, we found some great organic options for you.

Being fashion-forward doesn't mean you can't sport eco-friendly duds, too. Adding a few sustainably made items here and there is a great start, but what if you're ready to really do an overhaul? There are so many choices -- where do you shop? And what should you do with your old clothes?

Not to worry! You can hire your very own EcoStylist at Coco's Shoppe!

Simply put, Simple brand shoes have always ruled, but their ecoSNEAKS and GreenToe (Green Piggies for the kiddies) lines are so fantastic that we feel a bit guilty wearing anything else.

Simple started out as a "stereotypical, anti-stereotype brand offering good shoes." They claim to have learned a few things along the way, and we are inclined to believe them. They say the biggest lesson thus far is this: "HOW we make our shoes is just as important as WHY we make them."

Want to save the Earth and still look good doing it? Check out Eco-Tobi's full range of styles for men & women, featuring earth-friendly clothing & accessory brands like Edun, Loomstate, Envirosax and more. Organic beauty products are also available, and all purchases are shipped in 100% recycled materials. They've also joined forces with Carbonfund.org to completely offset the emissions of their operation, so you don't have to feel too guilty about shopping here. Did we mention how much cute stuff they have? Just check out some of their offerings below:

A lot of designers take the position that fashion is all about looks and nothing about ethics. That's how we get things like the bacon bra -- where could you possibly find a less eco-friendly piece of underwear? If you're willing to get intimate with the problems that face our planet, you can start by exchanging your old-school undies for some eco-friendly underpants.

Rapanui makes ethical cotton underwear for men and women. They're a bit on the basic side, but simple is beautiful. The breathable, hypo-allergenic cotton is grown on reclaimed commercial farms where Rapanui works to remove all chemical deposits from the previous owners' operations. This soft fabric is not only gentle on you skin, but also on environment -- since it's factories are powered by wind and solar energy. Rapanui also imposes a 5% eco-tax on itself that it puts towards other environmental causes and organizations.

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[via Ecofabulous]

Normally we find a product that we like and say a few words about who they are and what they do. Then we make a joke or some other quip that either cheers or jeers the company, their respective product and all of their hard work. It's a living.

In the case of Clothing of the American Mind, a company that sells t-shirts as a means of changing the world, we'll let them describe themselves:

This might be the clearest case of "green washing," we've ever seen. Wet Seal has a line of eco-fashion, that's not actually made with any organic or sustainable materials.

Wild Dill was created by Jennifer who signs her bio "Wife and Mother of Wild Men." We love that. She created Wild Dill to reflect the "sense of curiosity and wonder for everything that is natural and wild." They "carry only natural, organic, fair trade, made in the USA/Europe, or recycled clothing, toys, bedding and furniture for babies and toddlers."

All of it is wonderful. See for yourself:

What's the key to sustainable style? Is it a cute new reusable shopping tote? Vegan shoes? Both? Check out our picks for eco-chic "must-haves."

For the more laid-back fashionista, our resident expert on casual-chic shows you how to look good and stay comfortable while you go eco-friendly.