We know, it's still summer, but before long school will be starting and Victoria's Secret wants you to be ready, hence the Pink Collegiate Collection.

Victoria's Secret describes PINK as "a fully articulated lifestyle collection for young women" and "includes 9 different items, including fleece pants, hoodies, panties, tees, and totes... available in approximately 375 stores, many of which are in close proximity to the universities in the program." Thanks to a partnership with The Collegiate Licensing Company there are 33 schools featured thus far and more (hello, Arizona?) will be added shortly.

Usually we encourage ladies to keep their bra straps -- not to mention their bra cups -- well covered. But in this case, we are asking you to do the opposite. Even the rules of decorum can be lifted for a good cause.

Triumph International of Japan have a track record of producing innovative/weird bra concepts such as a bra to promote the use of chopsticks (sounds potentially dangerous!) and a bra which could be turned into a shopping bag (whether as it is being worn or afterwards, we're not clear). So why not create a bra which incorporates some nice green, sustainable solar power? (Apart from the fact that underwear rarely needs a power source, of course...)

Thanks to all of our great readers who participated in the Undies Award Poll and helped raise awareness -- and money -- for cervical cancer education.

The results are in, and they are just as exciting as we hoped. Push-up bras! G-strings! Surprisingly sexy boy shorts! And so many strapless bras! With all these sweet choices, it's a wonder celebs are ever caught without their skivvies. We're ready to run out and replace our entire underwear drawer.

Check out the gallery of winners, and visit Undies Award sponsors Her Room for prices and purchasing info.



Oh, and by the way, there's a Men's Undie Awards, too. You may want to browse those winners, maybe for Father's Day gift ideas...or maybe just to help pass the day...

What qualities would your perfect bra have? Of course, it would have to provide proper support and be comfortable. And, it would need convertible straps so it can be worn with just about anything. It needs to cut low enough for you to wear your deepest neckline, but still provide a seamless appearance under a clingy t-shirt. It should lift and separate, but not so much that it makes your breasts look fake. Oh, and it should be a little sexy, too.

Are we forgetting anything? Because it turns out that building the perfect bra is a lot more scientific than we had realized.

If Insinuate Lingerie is one of those companies who believes that any press is good press, their strategy is working. The brand sent their lingerie models out into the streets of London dressed as look-alikes from Sex and the City.

We know you all are probably on green overload due to our amazing earth day coverage on Tuesday, but here's one more sustainable idea that's sure to spark the interest of any eco-friendly lady who's got a bra or two to spare.

We bet you had no idea that a bra could be life threatening did you? Well, it can. A woman in Greenville, S.C. had a near life threatening experience with her Victoria's Secret lingerie.

I came across an interesting survey over at Fabsugar about padded bras, and the comments were fascinating. The question was whether you wear padded bras, and answers were all over the board.

Some of the girls proclaimed themselves members of the "Itty Bitty Titty Committee" and some swore they were DD's with tiny waists (as I'm sure they are, because that's really common), but bust size didn't seem to be a common thread in choice. Some flat-chested women were thrilled to be able to go without a bra, or to just use the shelf bras included in many shirts, while others proudly proclaimed their passion for padding. Bigger-busted ladies ran the gamut as well, some preferring a bit of padding to lend support or "conceal the headlights" while others were more interested in minimizing that area.

So what about you? Do love a big, padded bra? Or would you rather keep it a little more natural? Or does it depend on what you're wearing? Vote in the poll below and be sure to leave a comment!

Victoria's Secret CEO, Sharen Tuney, thinks it's time for the lingerie company to tone things down a notch. Their image is getting too sexy and she believes that maybe things have gone too far.

Tuney says, "We've so much gotten off our heritage ... too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine. I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer."


Ummm, WHAT?!? They are a lingerie company! How are they supposed to sell lingerie without sex? Why do they think women are out there buying their underwear? Sure they have a few functional garments, but aside from the occasional nude seamless bra, everything else they sell is built for sex. C'mon now, I don't go to Victoria's Secret to get a push-up corset to wear to work! If it's not sexy, I don't want it -- and frankly, neither does my husband.

Practically speaking, could they really go back? Their image is so over-the-top sexy that I think they would almost have to build the brand back up from scratch in order to change the public perception. It's impossible not to think sexy when you think Victoria's Secret.

Check out the gallery and tell me what you think. Warning, slightly NSFW! These photos are steamy!

Via CNN.

I can't tell you how many times I have inadvertently shown my bra in public from my clothes shifting around. A lot of times the main culprit is wrap dresses and surplice tops that just don't cover the bra completely unless they stay perfectly in place, which, let's face it, they never do. And plunge bras aren't available in some sizes.

I had a theater teacher once whose outfit was never complete without a glinting safety pin holding her button-down shirt together. Tacky, tacky, tacky. Safety pins are for diapers.

Enter the Bosom Button. Bosom Buttons are easy to use and are made with Swarovski crystals or other gems, so they're meant to be seen, like an accessory. One simply pins it through the clothes and the button holds them together, preserving one's modesty and adding a little sparkle. They can also be used as a replacement button or a scarf pin.

I would like to see them come out with a fabric-covered version, especially in black jersey, so that it'll blend in with my dresses, but for the most part, what a great idea!

Bosom Buttons are available for $12 apiece or in packs of 3 for $25 at the Bosom Button website and Torrid stores.

Oh Aretha. Pipes of Gold. Queen of Soul. Boobs of a National Geographic special.

Honey, please. I know you're a legend and you can afford to do whatever you want, but your girls are crying out for attention. They're depressed. They need something uplifting. And don't even get me started on the back problems poorly supported chests can cause.

Given your propensity toward spaghetti straps, I understand the logic behind not wearing a conventional bra. I even applaud your decision to stay classy and leave exposed bras to joggers and Britney Spears, but there's a foundation garment out there just begging you to wear it.

If you're wearing something conservative, like a suit or a more casual dress, a nice, supportive bra with thick straps and a wide band should be right up your alley -- the band is the most important part of the bra and should do 90% of the... perkifying. Try the Glamourise Magic Lift Full-Figure Support Bra, which goes up to a 58J and is available via largesizelingerie.com in Lilac and White.

However, for your ubiquitous (and very chic) evening looks, a longline bra or bustier will be a better option. Try the Goddess smooth long-line bra available at Roamans.com in white, ivory and black up to a 48FF.

Aretha, you are a Queen amongst mere peasants. But please, show your ladies some R-E-S-P-E-C-T.

Well, hell. Who needs Dr. 90210, or a padded push-up bra, for that matter, when you can have a rack that does more than make you look more voluptuous (than you already are, of course)?

The Wine Rack is the women's response to that ridiculous thing I saw last year, the Beer Belly. It's a sports bra with bags that hold wine, or whatever other beverage of your choice that you wear under your clothes so you can surreptitiously sip. Why you would want to drink on the sly is beyond me, and to be quite honest, do you really want to start out as a very "full" (of Merlot) C cup and gradually fade down to a...modest B? I suppose it helps for those times when you're not allowed to BYOB(everage), but no one said anything about BYOB(reasts).

The Wine Rack is $29.95.

Days after the news broke that Abercrombie & Fitch would be re-launching their soft-core porn catalog, the company is at it again with a new high-end lingerie line. The line, called Gilly Hicks, isn't anything to write home about, but the ads are more, um, eye-catching.

Probably because they're filled with naked people.

So much so, that even if you do watch the video (for grown-ups only), it's pretty difficult to catch a glimpse of the sexy skivvies amidst all the bare breasts and manly backsides. Not that sexy lingerie ads are anything new -- but usually the point is show off the underwear, as most of us are already aware that models look good naked.

That said, if you're interested in giving Gilly Hicks a test drive, you'll be able to buy your own by the end of the month.

[via Fashionista]