Posts with tag athletes

Can you think of anything more unfair? As we've already told you, Team USA will be sporting Ralph Lauren for the opening ceremony at the Beijing Olympics, and the New Zealand Olympians will be schlumping around in an official uniform that includes Crocs.

The women will be wearing the sueded "Alice" style for the opening ceremony, and then all the athletes will wear the ever-popular Beach model. The kicker with this is that Olympic chef de mission Dave Currie said the shoes would be "very stylish."

So apparently ESPN The Magazine thinks that people actually care about what athletes wear. I mean, some people might be vaguely interested, but I doubt their readers know what a Jimmy Choo is!

ESPN's average reader is,male, just over 30 years old, with an income of less than $70,000. Yeah, that definitely sounds like a fashionista to me -- please note the heavy sarcasm in my voice.

By focusing more on fashion, ESPN The Magazine is really hoping to bring in those fashion advertising dollars. Although, the vice president of sales doesn't look at it that way. He thinks it actually makes sense, "People want to know what athletes are wearing to and from the ballpark. ESPN should be doing this."

Does he really believe that their readers are sitting around wondering, "Where can I get that polo Tiger Woods is wearing? And, oh my gosh, I just love Lebron James' baggy jeans!"

Hmmm, let me think. When was the last time I really desperately wanted to know what an athlete was wearing to and from the ballpark. I'm going to go with -- wait for it -- never. Athletes wear what their sponsors tell them to wear. B.O.R.I.N.G. Excluding David Beckham, who is as much celebrity as he is athlete, people just don't care what athletes wear.

Oh, and the vice president also mentioned that the magazine is seriously considering putting on an event in Milan during Spring Fashion Week. Gag me. I'm sick of every celebrity and now every athlete under the sign suddenly deciding they're into fashion just because of the cash money they could make.

Browse through the gallery and check out some athletic fashion. Then tell me -- do you care?


Via Jossip.