Will you be at the Westin Palace in Milan when George Clooney launches his new clothing line? Neither will anyone else, because the mysterious press release that was sent out yesterday -- announcing the launch of George Clooney's own GC Exclusive -- is a complete hoax. Word travels fast on the interweb, especially when it comes to Hollywood gossip, and within a few hours the news had spread.

While GC Exclusive does have it's own website -- which looks totally cheesy -- Clooney insists that this is some kind of early April Fool's prank. Who plays April Fool's jokes on the media in late March? That's weak. Is this another prank orchestrated by Ashton Kutcher and friends -- like that Paris Hilton's shaman thing?