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Posts with tag NewBalance

Running replaces sex as #1 recommended weight control method in Japan

Posted May 12th 2008 5:04PM by Cat Lincoln
Filed under: Style in the media, Sporty wear


A new trend is taking over the streets of Japan, literally. People are running in huge numbers, particularly young women who live in the cities.

The fad is especially strong in trendy Tokyo, where women's corporate marathon clubs are meeting before and after work to do a few laps around the Imperial Palace. The main goal is to "stay healthy, pretty and sane" with the extra benefit of getting to show off special marathon gear from Danskin and New Balance.

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Tender toes tout Pure Care diabetic relief socks

Posted May 9th 2008 8:19AM by Cat Lincoln
Filed under: Casual wear, Under the Radar


If you have tender toes, then you know that working out can mean more than just aching muscles. The wrong socks can rub your feet raw with rough material or sharp seams.

Many, many times we've been really cooking on the elliptical machine, thinking, "We're finally going to fit into that sample size dress!" only to cut the workout short because of painful blisters from our socks.


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Joy Division running shoes

Posted Apr 4th 2007 4:33PM by Jonathon Morgan
Filed under: Shoes



When you think of the über-dark, post-punk sounds of Joy Division, do you think of jogging?

Thanks to New Balance, now you can! The band's iconic design, that's been previously borrowed by Urban Outiftters for a trendy t-shirt design, is now featured on the sole of these new cross-trainers. Oddly, while this company is known for producing comfortable footwear, I'm not sure I'd rank them as the hippest or most fashionable crew in the sneaker market. Nevertheless, here we are.

They're on sale in the UK now. No word on if and when they'll be released in the US.

I'm not sure if this is awesome, or the lamest thing I've ever seen in my life. As Gawker notes: "Yeah, that's how we always pictured Ian Curtis (former Joy Division lead singer) ... Right up until the moment he hanged himself."

Um.
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