Good morning, California babes.

In case you haven't went wild with your stimulus check yet, you might want to consider stopping by a very righteous sale occurring in your backyard this weekend.

As predicted by our own Whit Honea, Perez Hilton's celebrity line looks like it's going to crash and burn in true blog-worthy fashion. According to New York Magazine, a grand total of 7 loyal fans showed up at the LA Hot Topic where Perez was hanging out to celebrate the launch. Frankly, we're a little embarrassed for him. Here's what a supposed Hot Topic employee had to say about the fiasco:

"Mario was BEYOND upset texting and DEMENDING the right water,food,ETC he was a rude royal pain in the ass and BEYOND crass... My manager was trying to get people to come in to meet Perez by handing out $5 gift cards NO ONE WANTED TO MEET HIM! ...he left around 8:45PM without saying goodbye to anyone & looked like he had been crying like the little bitch he is. We sold a grand total of $6.45 of Perez Hilton items between 6PM - 9PM. My manager has already talked about discounting his 'line'!"

Dov Charney's genius in the perverted arts and sciences has long been the subject of rigorous debate and legal actions. Well, last Friday's LA Pride festivities brought with it another opportunity for American Apparel's CEO to showcase his rare talent at coaxing free advertising out of America's sex-crazed twenty-somethings.

American Apparel's LA store hosted a party that included the first inaugural 'LA Pride Underwear Contest,' where the winner could appear in an American Apparel underwear ad for free, and receive a gift package -- get it? For clothing that for the most part isn't all that sexy, American Apparel certainly manages to get the most mileage out of their soft-core porn marketing ideas. Sleazy, yes -- but we still kinda wish we could have been at the party. The flier is what really gets us -- click here to see the full flier. NSFW.

[via Gawker]

Last night I partied like the Warhol muse that I think I am at Fred Segal in Santa Monica. The event celebrated Fred Segal's new pop-up store, which exclusively carries the collection by Damien Hirst in collaboration with the Warhol Factory and Levi's.

The scene was not your typical fashion-event-going crowd; it was very (very) hipster -- lots of grungy boys and girls wearing hoodies, sneakers and jeans (which of course was fitting considering the collection was based on those pieces). DJ's were spinning, drinks were being mixed, and photographers were snapping away -- Warhol would have been proud.

The collection itself was pretty darn cool too! Amazing skull bedazzled jeans, skull printed short-shorts, tee shirts, and one of my favorite pieces were the shiny leather jackets. In fact, I liked the jacket so much that I got one of the hipsters to model it for me.

Check out the store at Fred Segal in Santa Monica on Broadway and 4th Street (420 Broadway).

After my head stopped spinning from the horror called IMASU by Kelly Nishimoto I needed two things ... a cocktail and a better runway show. I suppose I got both with Orthodox but I have a sneaking suspicion the cocktail helped me enjoy the second show more.

The show was short with only 22 looks in the collection and showcased both men's and women's fashions. The overall feel to me was slacker chic, which was the perfect match for the Nirvana cover song they played to open the show. Some key trends I picked out of the collection were metallics, geek glasses, ombre, purple, and gloves.

The great thing about the collection is that it was very wearable and that is exactly what I have to come to expect during LA Fashion Week shows. There was a fair amount of black and white in collection, which is perfect for mixing and matching. Nothing in the collection was too over-the-top so you could literally rip the clothes right off the runway and be on your way.

It looks like LA Fashion Week is starting to look up after all.

L.A. Fashion Week kicked off at 4pm on Sunday with a show by Kelly Nishimoto. Who? Yeah, that's what I said. A no-name opening up Fashion Week was a bad sign but I tried to remain positive. My positive spirit started to diminish after waiting for 45 minutes for the show to start. Listen Kelly, you ain't no Marc Jacobs sweetie! Let's start the show on time.

Once the show got underway I couldn't wait for it to end. It was dreadful. If I were to give the show a name it would be 'The joker and the thief and Kelly Nishimoto' because it looked like a medieval nightmare. There was crazy ribbon work, hoods, ruffles in all the wrong places, tassels, bows -- she basically took every Fall 2008 trend and piled them into one hellish collection.

The end of the show when Kelly came out to take her bow was the real kicker though. Most designers step out a few feet, bow, and turn around to get the hell off the stage. Kelly, her model, and a man dressed up in a Pink Panther costume (I can't make this stuff up people) took a good 5 minutes to get down the runway. Once the clan got to the end Kelly wouldn't leave the end of the runway. She stayed down there posing like a dope for so long that her model left the runway and the photographers actually stopped snapping photos. I was mortified for her.

If LA Fashion Week keeps at this pace it's going to be a long week.

It's almost that time again, Fashion Week -- this time in L.A. Mercedes-Benz Fashion Week at Smashbox Studios in Culver City, CA will run March 9-13th showcasing L.A. designer's Fall/Winter collections for 2008. The preliminary list of designers has been officially announced to include the following designers:

• Kelly Nishimoto
• Orthodox Clothing
• Julia Clancey
• Whitley Kros
• Octavio Carlin
• Joseph Domingo
• Suh-Tahn
• Falguni Creations
• Bow & Arrow by Alan Del Rosario
• Lauren Conrad Collection
• Maggie Barry for Xubaz
• Nicholai
• The Gallery
• Jenny Han
• Kevan Hall
• Samora
• Monarchy Collection
• Ashley Paige
• Pussycat Dolls

As you look at the line up there is probably a bunch of "who the hell's" floating out there but that is normal seeing as many of these designers are debuting their collections for the first time.

I am looking forward to seeing Ashley Paige, Jenny Han, Monarchy, and Orthodox. I also am excited to see two train wrecks unfold on the runway with the Lauren Conrad Collection and (vomit) the Pussycat Dolls -- why again are they showing at Fashion Week?!

Stay tuned because StyleDash will be there through the good, the bad, and the ugly.

This one is for all of you California girls.

Forget nameplate necklaces and area code bling because it's all about showing some love with Noir's hoop earrings.

I found these great earrings at Kitson last week and I just can't get them off of my mind. These 2½" hoop earrings say "Los Angeles" on one ear and "Melrose Ave, Hollywood, Venice, Beverly Hills and Compton" on the other. These earrings are a must have for the LA girl on your holiday shopping list. I know I plan on putting these on my own wishlist.

And for the New Yorkers, your earrings will read "New York" on one ear and "Chelsea, SOHO, Chinatown, Lower East Side, and Harlem" on the other. Each pair of earrings is $85 and can be purchased at the Kitson boutique in Los Angeles or online.

As down to earth as Karl Lagerfeld and the gang may seem, walking into a Chanel boutique can be down right intimidating. The snooty boutique girls aren't interested in people "just browsing" because they work at Chanel and they are better than you.

Thankfully, a less intimidating Chanel boutique is opening up in Los Angeles not far from the Beverly Hills flagship store on Rodeo Drive. The second outpost will be located on the paparazzi-ridden Robertson Boulevard. Robertson Boulevard is home to hip little shops like Kitson, Lisa Kline, Intermix, and the Ivy restaurant. The new Chanel boutique is going to target a younger crowd, similar to the Chanel in Soho (NYC).

I am thrilled about the new shop opening and I am sure all of young Hollywood is too, as Robertson is their "it" street of the moment.

LA Fashion Week may be coming to an end but the fashion fun isn't over in the City of Angels.

The Museum of Contemporary Art in Los Angeles will be presenting work from Takashi Murakami October 28, 2007 through February 11, 2008.

Murakami is best known in the fashion world for his collaboration with Louis Vuitton, under Marc Jacobs' creative direction. The exhibit will include selections from the early 1990s to the present. Murakami's exhibit will occupy 20,000 square feet and will have over 90 works in various media.

Perhaps the most appealing aspect of the exhibit (to me) is the 1,000-square-foot Vuitton mini-boutique on the museum's mezzanine floor. The shop will include an extensive line of handbags and accessories created for the show.

San Francisco's favorite beauty shop Benefit Boutique opened its doors in Los Angeles for the first time this past Friday. Stepping inside the boutique was like stepping inside a girly paradise -- pink walls, retro mannequin heads, Lucite lamps, and lots of makeup.

I met with Sara Reishman from Benefit's corporate offices so she could give me a tour of the new shop. Though the shop was small, there was a lot to see, as the boutique does much more than just sell cosmetics. Benefit Boutique offers walk-in beauty treatments such as eyebrow waxing, lash tinting, and make-up application.

Before I took part in any beauty treatments I just had to learn more about Benefit's fabulous products. As I have said before I often look and never touch Benefit's beauty products because they are "too smart" for me. Good thing I had Sara there to shake my fears away.

The first item I tackled was one of Benefit's most popular products, Benetint. Benetint is a ruby-tinted cheek (or lip) stain that gives you a natural "blushing" look. I have always been terrified of Benetint's liquid consistency, which kept me away from the stuff all together. But after speaking to the pros, I have seen the light. To apply mark an "x" on each cheek then quickly blend upward.

If you can have a pizza delivered to your door, then why can't you have an outfit delivered to your door?

Hitch Couture is the first ever traveling boutique. The boutique is located inside a super-stylish Airstream trailer (as stylish as a trailer can be) that travels to you. Gone are the days of dealing with mall crowds, parking, and Hot Topic. Hitch Couture "caters to the fashion aware" by providing a wide variety of clothing, accessories, jewelry, even art from independent designers from the all over the US and Canada.

This futuristic shopping trailer is based in Los Angeles and travels around Southern California. The trailer visits L.A. hot spots like the Silverlake Farmer's Market and the Melrose Trading Post. You can even plan your own party with hitch (for free) to have a personalized shopping experience.

I would be willing to try out Hitch, especially over the holidays, but I have to a say I do get a rush from fighting through mall crowds. What do you think shopping trend of the future or future fashion flop?

Click here to find where the Hitch trailer will travel next.

How do you make friends when you move to a new place? Personally, I like to tell everyone I meet that my old friends were more stylish. I think people find it really endearing.

Or not. Surprisingly, that's the way Posh Spice has chosen to befriend the women of Los Angeles, the city she recently adopted with her husband David Beckham. In recent interview, she not only said that Brits dress better than Americans, but also that "the UK has the most stylish women in the world."

Um...has she ever been to New York? Never mind Tokyo, Paris, Milan, Berlin, Stockholm and all the other world-class cities that routinely make waves on the international scene? I used to live in the UK, and let me tell you, Posh is either confused, or just lying. There's plenty of fashionable women, by there's no way it's 'the most stylish country in the world" -- not by the long shot.

With models dropping like flies because of dangerous eating disorders, it's about time the fashion world worked to make eating cool.

As it stands in Spain, models with a body index below 18 are banned from the runways, and in London models under 16 can't strut it either. Even with those changes, models, actresses, and average women are going to great lengths to keep those size zeroes in their closets.

It seems like skinny is here to stay, but not if clothing company Project E has anything to say about it. Inspired by the line from the television show Heroes "Save the Cheerleader, Save the World"; Project E has designed the shirt "Feed the Models, Save the World." 100% of tee shirt sales will go to the Eating Disorders Information Network. "People need to be aware" of the dangers of eating disorders, said Michael Hecht, the president of Project E. "Hopefully we are making Hollywood aware."

The clothing company had launch party a few weeks back in Los Angeles which was model-heavy (trying to inspire those who need it most). According to the LA Times, although the message was to eat, the food was not flowing at the party. Hey, it's L.A., these things take time.

The "Feed the Models Save the World" T-shirt costs $44 and is being sold in L.A. boutiques Fred Segal, Lisa Kline and M. Fredric.

For all of you gals who don't live in the fine city of Los Angeles, you totally missed out on the Rachel Pally Warehouse Sale. Let me fill you in on what you missed ...

Nestled in the heart of scary town, aka S. Santa Fe Avenue (okay, fine it's not that scary), was the Rachel Pally Warehouse Sale. They were selling the Spring '07 collection and previous collections for 50-90% off retail. It was really a can't miss sale. I went a few months back and made out like a fat rat.

The warehouse is packed full of people, rolling racks of dresses, and stacks of cardboard bins filled with discounted goodies. Dresses ranged from $35- $70, tops and skirts started as low $15, and accessories like headband and belts could be purchased for a cool $6. With prices like that it was no wonder that the place was crawling with women who were digging through bins like a homeless dude combing the garbage for dinner. Sale hungry chicks were stripping down in their skivvies like they had no shame all because the dressing rooms were too full. It was a serious sale.

I personally am not one for trying on clothes during a sample sale. Part of the sample sale appeal is taking a risk, and when you go with Rachel Pally you are pretty much guaranteed a perfect fit. All of her garments come in XS, S, M, L, and XL and are totally true to size.

I walked out only spending $100.69 (to be exact) with a bag full of goodies. To see my purchases click here>