We were watching 30 Rock the other night and realized that those crafty types at General Electric had stretched Earth Day into Earth Week. The nerve. We're okay with it though, because we live every day like it's Earth Day. We also live every week like it's Shark Week. Carpe Diem is not lost on us.

It's not lost on Loomstate, either. "Loomstate was founded as a casual brand dedicated to creating demand for certified organic cotton using socially and environmentally responsible methods of production."

Want to save the Earth and still look good doing it? Check out Eco-Tobi's full range of styles for men & women, featuring earth-friendly clothing & accessory brands like Edun, Loomstate, Envirosax and more. Organic beauty products are also available, and all purchases are shipped in 100% recycled materials. They've also joined forces with Carbonfund.org to completely offset the emissions of their operation, so you don't have to feel too guilty about shopping here. Did we mention how much cute stuff they have? Just check out some of their offerings below:

It must be official. Though I hadn't yet formed an opinion either way. a lot of people were saying that "eco" in fashion and style was a passing fancy. Like shoulder pads, leggings, and eelskin, eco is just another trend that would be hot for a while, but eventually die out.

Oh wait, leggings came back in a big way, and apparently, Saks is putting their money on eco. They now have a (sort of) permanent section on their online store called Green House, "the home of eco smart style." Structured just like the rest of the site, there are sections for women's apparel, accessories, beauty, and men. I'm guessing with this entire section dedicated to eco brands like Beau Soleil, Loomstate, and Organic, Saks thinks eco is worth it. Of course, we'll wait and see if they put a permanent link to it, instead of from a promo section on their front page.

T-shirts have come along from the National Park souvenir shirts of my youth to the au courant pigment-dyed tops of my adulthood. While many women cite James Perse and C+C California as brand favorites, for me, it doesn't get any better than Loomstate. I first discovered Loomstate tees at pricey boutique here in town, but I've since found them at more affordable prices several places on the web, including the site Azalea Online.

Loomstate tees are cut from super soft organic cotton, which is as sustainable as it is stylish. Of the current collection of Loomstate tops, my favorite is the Sand Piper in Winter Night. Normally, I don't dig nature on my clothes, but there is something eye-catching and exotic about this two-toned design.