Designer Lela Rose is best known for her upscale, luxurious and feminine designs. Through a recent partnership with Payless ShoeSource, Rose's designs will soon be available to the masses. In a Target-esque move, the discount shoe store snagged the fashion maven for a line of original footwear and accessories dubbed "Lela Rose for Payless." The new line will be unveiled at Fashion Week during Lela Rose's ready-to-wear show in Bryant Park this February. Details of the arrangement have remained under close wraps, but one can only assume that Rose made out like a bandit in this deal. High-end designers, after all, never agree to do low-price-point items out of the goodness of their hearts.

According to reports, the Lela Rose collection will feature patent leather and wool. Until I'm proven otherwise, I'm just going to assume that Lela Rose for Payless will be far better than the ill-fated Starr Jones for Payless collection.

[via Fashionweekdaily.com]