Will you be at the Westin Palace in Milan when George Clooney launches his new clothing line? Neither will anyone else, because the mysterious press release that was sent out yesterday -- announcing the launch of George Clooney's own GC Exclusive -- is a complete hoax. Word travels fast on the interweb, especially when it comes to Hollywood gossip, and within a few hours the news had spread.

While GC Exclusive does have it's own website -- which looks totally cheesy -- Clooney insists that this is some kind of early April Fool's prank. Who plays April Fool's jokes on the media in late March? That's weak. Is this another prank orchestrated by Ashton Kutcher and friends -- like that Paris Hilton's shaman thing?

Carlos Santana has a line of women's shoes? How is it that I've never heard of this? As I was watching this commercial for Macy's, I kept wondering how they managed to come up with a commercial that featured a conversation between Mariah Carey and Carlos Santana. Before I realized that he had his own line of shoes to hock, it just made no sense at all -- why would Mariah Carey want to ask Carlos what stilettos sound like? (they sound like Carlos wailing, btw)

After watching this commercial, I'm pretty sure that Macy's has haphazardly discovered a next great marketing scheme, and it would work for just about any product. No, I'm not talking about celebrity endorsements -- but managing to squeeze Mariah Carey, Carlos Santana, Martha Stewart and Donald Trump all into one 30-second spot is pretty impressive. What I mean is having famous guitar players interpret fashion items musically. Just imagine Slash doing YSL's Spring lineup.

I was pretty disappointed when I went to the Carlos by Carlos website and there weren't any sound-bytes where Carlos had interpreted each shoe on electric guitar. Before I buy shoes from Carlos Santana, I want to know what they sound like.

[via PopCrunch]