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Louis Vuitton: Bringing camouflage back


A couple of weeks ago, the Takashi Murakami - Louis Vuitton exhibit opened at the Brooklyn Museum with a swoon-worthy party and a stellar performance by Kanye West.

But before guests could enter the swanky shin-dig, they were greeted by street vendors hawking Louis Vuitton's new "monogramoflauge" -- a combination of camouflage and Murakami's famous monogram print -- as well as other logo bags and wallets.
But don't fret, people. This wasn't a counterfeit shakedown. The vendors were hired by creative director Marc Jacobs to sell real Louis Vuitton merchandise outside of the event.

According to WWD: "Since 2003, [Louis Vuitton] has conducted over 30,000 raids against individuals or companies selling fake Vuitton merchandise. Last year alone, the firm directed more than 7,600 raids worldwide, often seizing the fake merchandise and even the manufacturing tools in order to prevent factories from returning to producing counterfeits. In addition, more than 24,000 legal proceedings were initiated on behalf of Vuitton last year, and over 750 Web sites selling fakes were forced to shut down."

Clever, no?

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