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Ralph Lauren takes on the Olympics

E-mail this entry | Posted Apr 8th 2008 6:06PM by Josh Loposer
Filed under: Style in the media, Sporty wear, Designers


The year's US Olympic team will be sporting preppy styles and miniature polo players. That's according to an announcement yesterday that none other than Ralph Lauren himself will be outfitting the Team USA during the opening ceremony. That is, if the torch makes it there in tact.

Ralph and Co. are taking over the project after the USOC ended its lovefest with Canadian fashion shop Roots Ltd. -- which has had the contract for the last 3 Olympics. Apparently, the committee was looking for something a little more formal for this year's Olympians. The head officer of the USOC told Lauren that his inspiration for this year is Chariots of Fire, so expect lots of V-neck sweaters and blue sport coats.

Tags: Beijing 2008, Beijing2008, featured, Olympics, Polo, Ralp Lauren, RalpLauren, Roots Ltd, RootsLtd, Team USA, TeamUsa, torch relay, TorchRelay, USOC

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