Nordstrom on Facebook, MySpace
| Posted Mar 26th 2008 11:30AM by Josh Loposer
Filed under: Style in the media, Designers, Celebrity Style
In an attempt to grab a bigger piece of the younger trendier market, it looks like Nordstrom has decided to finally take part in the whole social networking thing. Over the last couple of weeks, Nordstrom has been quietly launching its first ventures into the worlds of Facebook and Myspace. Surprised? It's for their BP section, so it's probably a better idea than it sounds like at first. Their Myspace page is literally covered up in images of Pete Wentz and his hoodies -- just to give you an idea of what they're going for.
Their contribution to the Facebook community is an application called Nordstrom Fashion Status that allows you to share what you wear everyday with other users. The application lets you input what kind of top, bottom, shoes, and mood you're in today and let other users silently judge you. I guess maybe the idea is to pressure you to buy more clothes from Nordstrom or else risk embarrassment on Facebook?
Doesn't it seem a little late for Nordstrom to be starting their Myspace journey? I guess they just thought: it's free, so what the hell. They're probably the first major high end retailer to get a Myspace or Facebook page. I can't find a Sak's or Neiman Marcus account on either site.
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Reader Comments (Page 1 of 1)
4-25-2008 @ 5:01PM
Jane Thomas said...
Since Nordstrom is now intent on screwing over their call center employees, it is no wonder they have to venture into social networking sites. They take away $1-$2 an hour and their employees stop buying from them, this causes a bit of a shortfall in the bottom line which they need to sucker people into filling. Where better to do this than on as site inhabited mostly by younger people with disposable income?
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