SXSW fashion

Remember five years ago, when blogs were for uber-nerds, and only the truly obsessed checked their MySpace more than once a week? Times have changed. The increasing popularity of social media sites like YouTube, Facebook, and Flickr has taken what used to get you beat up after math class, and turned it into fodder for the fashion-forward set. The SXSW Media Conference brings the hippest tech nerds from around the world to Austin, TX, for two weeks of trendsetting mayhem. Styledash is on the scene, bringing you all the hot looks from the festival.

Styledash blogger Lauren Perdue has been combing the SXSW Interactive and Film festivals, picking out the best dressed examples of real-life geek chic.




Of course, there were a few particularly interesting geeky fashion mavens at this year's festival, so we took a moment to get their thoughts on this nerdy new trend.


















