When the market is so saturated you can't possibly open up one more Abercrombie & Fitch in yet another suburbia mall, what do you do? The answer is simple. You open a hospital wing and name it after your store.

The Abercrombie & Fitch brand is going to build a trauma center and emergency room. Although nothing has been officially announced, they want to name it after themselves. Why not? Everything is up for marketing grabs these days. The hospital in which they are building the trauma center is even called Nationwide Children's Hospital after Nationwide Insurance.

But, at least insurance companies don't promote eating disorders, "'Research has shown a link between sexualized images of teens in the media and mental health problems in girls, including eating disorders, low self-esteem, anxiety and depression,' according to the Boston-based Campaign for a Commercial-Free Childhood."

Would it really be a good idea to promote a store known for hiring only attractive employee at a children's hospital? Kids are already so overexposed, health care shouldn't be just another way to market to them. Fashion and medicine are like oil and water. They just don't mix!

Via The Consumerist.