"Athletically Hip" was almost the name of my favorite socially conscious yoga/sportswear company Lululemon, according to their website.

Their clothing is designed with yoga in mind, but is chic, comfortable, and appropriate for any number of activities, including watching In Treatment on the couch while eating Cheetos. I also have it on good authority that Lululemon New York pays for their staff's yoga studio memberships so that they know what they're talking about.

The thing about Lululemon's designs is the lines. This is a company that understands how bodies are shaped and makes their clothes accordingly. Lots of yoga studios have entire walls of mirrors, and no one wants to have to look at their ba-donk-a-donk made three times larger by sweatpants.

Look at the above tank top, for instance.

They call it "Strap Tank". I call it "I am a Yoga Princess in a Pretty Top Cut to Not Make Me Look Fat" or "Look How this Color Brings Out the Serene Flush in my Cheeks".


Check out the great cut of the Hidden Tiger Pant for men:

. . .and then check it out from the back (!) here on the website.

Pre-shrinking, flat seams, and credit card pockets are featured on most of their items.

In conclusion: Lululemon is made of awesome and you should shop there.