New Gap, less crappy
| Posted Feb 9th 2008 9:08AM by Jonathon Morgan
Filed under: On the catwalk, Stores, Fashion Week: New York
It's been a really long time since Gap was anything to write home about. After achieving phenomenal success back when Hootie and the Blowfish had fans, the company lost its way -- limping along as a watered-down, cheaper (but not cheap enough) version of JCrew, too expensive to be Target, yet too bland to be worth the money. But things are looking up. Gap recently hired Patrick Robinson, a new creative director who they hoped would return the brand back to its glory days. And while sales still suck, the clothes are at least looking halfway decent.
Gap's showing at New York Fashion Week (the first new line under Robinson's guidance) revealed a new direction -- capitalizing on the 90s resurgence, and combining grunge aesthetic (read: flannel shirts) with more modern looking pants and boots. In traditional Gap style, it's all a little safe (fashionable, but not so fashionable that you'd get beat up for it at your suburban high school), but I bet even the discerning fashionista will be able to find an item or two that they'd be willing to include in their regular wardrobe.
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