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With Green House, Saks must think eco is chic

saks fifth avenue green houseIt must be official. Though I hadn't yet formed an opinion either way. a lot of people were saying that "eco" in fashion and style was a passing fancy. Like shoulder pads, leggings, and eelskin, eco is just another trend that would be hot for a while, but eventually die out.

Oh wait, leggings came back in a big way, and apparently, Saks is putting their money on eco. They now have a (sort of) permanent section on their online store called Green House, "the home of eco smart style." Structured just like the rest of the site, there are sections for women's apparel, accessories, beauty, and men. I'm guessing with this entire section dedicated to eco brands like Beau Soleil, Loomstate, and Organic, Saks thinks eco is worth it. Of course, we'll wait and see if they put a permanent link to it, instead of from a promo section on their front page.

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