Ann Taylor to go after the baby boomers
| Posted Aug 14th 2007 3:01PM by Deidre Woollard
Filed under: Stores
For those of you that despaired over the news that Liz Claiborne is phasing out their older skewing apparel lines, I've got some good news. The New York Times reports that the Ann Taylor chain is working on a new casual apparel chain for the older, baby-boomer generation. The new chain is set to open in late 2008 and will be a fashionable competitor for other dominators of this clothing sector such as Talbots and Chico's. Hopefully, they will have better luck than the Gap did with their Forth & Towne stores. I hesitate to predict big success for this one if only because I think the boomers are still mostly department store shoppers.
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