Sacre Bleu! H & M to hit the Champs-Elysees
| Posted Aug 1st 2007 4:46PM by Deidre Woollard
Filed under: Stores
Last year, a Paris commission banned H&M from the fashionable Champs-Elysees shopping area in Paris, which is home to Cartier, Louis Vuitton and other high-end retailers. The claim was H&M's cheap and chic style would "banalize" the street. Never mind that the area is already home to a Disney Store and the Gap.Now the retailer has been given approval for a store on the fancy street. The move suits today's shopper who is comfortable shopping at both high-end designer stores and cheaper places, combining the designer purse and the discount top in the same outfit. What's next for the Champs-Elysees, a Target?
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