Could there be Dove men?
| Posted Oct 2nd 2006 11:05AM by Deidre Woollard
Filed under: Men, Skin Care
Recently at the Future Beauty and Body Visions conference in London, Dove hair global brand director Marcos Angelini said that the skin care line was thinking of going after the men's market as part of their long-range plans. According to a quote from Angelini, the company wants to be sure not to alienate their core female market. This got me thinking. Would the popular Dove Women ad campaign work for men? The popular ad campaign that had "real women" of varying ages, sizes and skin colors seemed to really connect with the female buying public. Imagine for a moment the male version. Instead of abtastic beefcake models lovingly soaping down their torsos, the line could use the beer-bellied and scrawny posing in their skivvies.
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